Jemima Kiss

Viral video

I was one of the judges at Channel 4′s Germ viral video awards today. This one stood out, mostly because it’s someone doing something entertaining. Ad agencies take note: slapping a TV ad on the web does not mean you are “doing a viral”. Viral is a verb, not a noun.

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7 Responses to “Viral video”

  1. Nick Says:

    Brilliant! But did he survive?

  2. Miles Says:

    Good idea. Skillful.
    But too long.

  3. Rafael Says:

    I’m sorry to be an obnoxious pedant – and please delete this and block my ISP if this is a pedantry too far – but surely ‘viral’ is an adjective.

    (Great vid though.)

  4. Nick Says:

    Surely “viral” is an adjective, unless you’re in marketing?

  5. ade Says:

    No it’s not, it’s a noun!

  6. Neal Says:

    I agree with Miles. Nice idea but I got bored after 20 secs.

  7. joel Says:

    i was going to say “viral” is a preposition, not because it’s true, but in the interest of being contrary. i think, rather, viral is actually a trite cliche.